Proven Business Model

How it Works

Bring your friend, your partner, your crush or your mom and enjoy a glass of wine in an uplifting environment. You pick the painting of your choice, and a Wine & Design artist guides you through it, step-by-step in a fun, no-pressure class. Each paint & sip class takes about two hours, and you’ll leave with a painting and a smile.

Couple on a date at a paint and pour location

Best friends bonding while painting and drinking wine

Why it Works

Wine & Design studios work because people crave fun and connection. We train our artists to be “art-ertainers” that bring energy and joy, we stay on top of cultural design trends, and we invest in experience. The fundamental offering of Wine & Design isn’t paint or rosé, it’s two hours of connecting through activity – and that will always be in demand.

Classes & Activities We Offer

Wine & Design offers six kinds of classes. As a studio owner, your market will be big, because there’s something for everyone.


If paint on canvas isn’t your thing, we have a D.I.Y. division just for you. We craft everything from home decor to drinkware to flower crowns.


We offer child-friendly subjects and themes in fun, hands-on classes to spark your child’s creativity. Perfect for birthdays, play dates, and after school activities.


We bring teams together with wine & teamwork!  We can host company outings and ice breakers at your office, our studios or at an offsite location. We have projects for groups of any size.


We help you paint for a purpose. You select your charity or certified non-profit, and we work with you to deliver private or public painting parties and donate a portion of those proceeds back to local or national organizations. The larger your event, the more we give back!


We bring the party to you! Pick your favorite venue, even if it’s your home. You pick the group, the art, and the place, and we’ll bring the “art-tainer” and all the supplies.

Private Events

We offer a wide range of affordable public and private parties for all ages, groups, and skill levels. Book a studio for an evening, or bring a smaller group to join an open class. We have celebrations for birthdays, bridal showers, baby showers, romantic date nights, and more.

Franchise Support

We give our franchise partners comprehensive, personalized support to help them plan, launch, and grow their business. You’ll work with a dedicated Franchise Development Manager to guide you through the entire process, ensuring your studio is running smoothly. Specifically, we provide support on:

Operations training:

If you are an artist or teacher with an entrepreneurial spirit, you may know a lot about art, but need help learning to manage a customer database and a payment processing system. Or, if you have a business background you may need support on painting selection or how many canvases to order each month. At Wine & Design, we have the perfect formula to get you started with the supplies and systems you need, and the team of experts to support and advise you on everything going forward. Our extensive painting library is one of our strongest assets and it grows each month as our team of artists add to it. You will never be short on ideas.


Our corporate team doesn’t just promote the national Wine & Design brand – we provide strategic, tactical support for your studio. We provide geo-specific digital advertising, grand opening plans and playbooks, and strategic initiatives that increase awareness of your studio and get foot traffic in your door.

Legal and business consultation:

We are here to support you with ongoing business consultation, access to Wine & Design’s corporate management team, and continuous corporate training and guidance.


This website and the franchise sales information on this site do not constitute an offer to sell a franchise. The offer of a franchise can only be made through the delivery of a Franchise Disclosure ocument (FDD). Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have registered the franchise (or obtained an applicable exemption from registration) and complied with the pre-sale disclosure requirements that apply in your jurisdiction.