Wine & Design Durham, NCQuestions

What differentiates Wine & Design from competitors?

The Experience: The sense of community we create and foster is really meaningful to us. We are a place where people come to relax, have fun, and make memories. This comes from our dedicated studio owners and artists paired with the incredible training we provide. Aside from the sense of community created on a studio level, we also have an amazing sense of community within our franchise. Each studio is dedicated to helping their sister studio succeed.

Our Brand: We take pride in standing out in the paint and sip industry with our chic and modern brand.

Our Divisions: In addition to our nightly classes, we also offer 5 divisions. DIY, Art Buzz Kids, On Wheels, Paint it Forward, and Team Building. These divisions not only allow us to engage in different parts of our community, but they also secure additional revenue. There is no additional cost for the divisions and are all included with the franchise.

Our Mission: To create the most fun art experience for anyone wanting a fresh, surpising way to connect with the people in their lives.

Our Vision: To be the most preferred venue for fun

Our Values:

  • Have FUN: Great work comes from great joy.
  • Be Reliable: Trust is built on reliability.
  • Be Empowering: When we support each other incredible things happen.
  • Be Inspiring: Inspiration is the springboard of creativity.
  • Be Innovative: Innovation makes ideas reality.

Franchise facts and figures.

How much is the franchise fee?

Our franchise fee is $25,000. We proudly offer a 15% discount on the franchise fee for veterans. We also offer a 10% discount for those who bring Wine & Design to a state that does not currently have a studio.

What is the initial investment cost of opening a Wine & Design studio?

The average initial investment cost range for the first 6 months or so to get your studio up and running is $69,950-$221,200. This estimate includes our franchise fee of $25,000.

What are the ongoing monthly royalties?

Our royalty is 6% of monthly gross sales. Additionally, there is a 2% marketing fee that goes into a Marketing and Advertising fund used solely for marketing initiatives that benefit franchisees.

Are royalties taken on alcohol sales?

No. We do not take royalties on alcohol sales.

Does Wine & Design offer financing?

We do! At this time we do offer financing options for the franchise fee. We suggest you reach out to your financial advisor or banker to determine which financial arrangement would work best for you.


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What type of training do you offer?

Training and support from our corporate team start the second you sign the franchise agreement. From helping you secure your studio location, to the planning your grand opening. We offer a structured outline and virtual training sessions prior to your in-person 4-day W&D franchisee training at our corporate headquarters in Raleigh, NC. Training is separated into the four sections below:

  1. Orientation and Virtual Training Sessions
  2. Wine & Design Franchisee Training
  3. On-site Artist Training
  4. Grand Opening Prep and Support


Do you provide training for artist instruction?

We do. In addition to training each franchisee to know what to look for in hiring artists, we also provide artist training directly to the artists that work in our studios.

Does Wine & Design help with site selection process?

Yes. We work with you throughout the process of finding your perfect studio location. Everything from demographic and psychographic reports, to buildout and furnishing specifications. We always suggest working with a broker to help you with securing your location.

Are marketing materials and support provided?

Absolutely! Our marketing team is in touch with you as soon as you to sign the franchise agreement. We have marketing materials and strategic campaigns ready to use before, during, and after you open. We also help you with your Grand Opening and to create marketing initiatives specifically for your market.

How do I get started?

The first step towards opening your own Wine & Design studio is to submit an inquiry form. Once we review your information and feel you would be a good fit for Wine & Design, our Franchise Sales Manager will be in touch to schedule a call to discuss territory, financials and answer any questions you might have.

How long does it take to open up a franchise?

This can vary. From signing the franchise agreement to opening your doors it is typically 6-8 months. This range due to a few factors: signing your lease and buildout, and if your state requires that you have a license to serve and sell alcohol. If you are in a state that BYOB is permitted, then you’re looking at a shorter timeline versus a state that you have to obtain the license. The approval timeline for the alcohol license varies by state.

What is Discovery Day?

Discovery Day is one of our favorite parts throughout the process! During Discovery Day you get the opportunity to meet our amazing team at our corporate headquarters in Raleigh, NC. We also will review the franchise agreement and answer any questions you might have to make sure you feel comfortable moving forward with executing the franchise agreement. This is also a great opportunity for you to visit Wine & Design sister studios in the area, meet the owners, and take a class to get the full Wine & Design experience..