Since its founding in 2010, Wine & Design has been providing a place for family, friends and work teams to gather for a guided painting session and a glass of their favorite wine. With more than 70 locations spanning 20 states, Wine & Design scored major industry recognition when it was featured on Shark Tank in 2017 and has since become the premier paint-and-sip franchise.
Wine & Design has been able to establish itself as the standout brand in the paint-and-sip segment thanks to its multiple points of differentiation. These include a diverse consumer offering, opportunities for multiple revenue streams, strong corporate support, room for national expansion and the growing popularity of experiential franchises. These factors have all contributed to Wine & Design’s position as a top player in the industry—a player that shows no signs of slowing down in terms of growth momentum and success.
Below are five reasons why those looking to invest in a premier experiential franchise concept should consider Wine & Design.
1. Diverse consumer offering
There is never a dull moment when guests visit a Wine & Design location—and not just because of the wine. They have the option to develop a customized project or choose from Wine & Design’s collection of over 5,000 different paintings. From baby showers, to bachelorette parties, birthday parties, business team building, girls’ nights out and more, Wine & Design features a
diverse consumer offering that is unparalleled in the industry. “Our mission is to create the most fun art experience for anyone wanting a fresh, surprising way to connect with the people in their lives,” Franchise Sales Manager Sheri Hill said.
2. Multiple revenue streams
Thanks to its business model, which focuses on five distinct and branded divisions, Wine & Design’s franchisees are able to enjoy multiple streams of revenue all under a single franchise fee. The five divisions include On Wheels, D.I.Y., Art Buzz Kids, Paint It Forward and Team Building. The five-division business model sets Wine & Design apart in the paint-and-sip segment: The majority of competitors charge additional fees and royalty structures for different areas of the business, but every Wine & Design franchisee has access to all five revenue streams at no additional cost.
3. Strong corporate support
Wine & Design offers exceptional initial and ongoing training opportunities—all of which are also included in the initial franchise fees. New franchisees receive one-on-one, virtual training throughout the entire pre-opening process. Additionally, new franchisees attend four full days of training at the newly minted Wine & Design Home Office / Franchise Support Center in Raleigh, North Carolina, to help prepare them for the opening of their studio.
The support Wine & Design provides its franchisees doesn’t stop after the pre-opening process. In fact, franchisees are supported throughout the entire grand opening process thanks to an experienced corporate artist who comes in to teach a class, and to meet and train that location’s artists. What’s more, Wine & Design holds monthly franchise calls and encourages franchisees to
communicate with each other often to share knowledge and insight. Franchisee Yvonne Alexander, touts the support she’s received from the Wine & Design corporate team via one-on- one phone calls and emails: “They are extremely responsive and help with whatever is necessary.”
“With Wine & Design, franchisees are equipped with the support necessary to build and own a successful business,” Hill said.
4. Room for national expansion
Currently, Wine & Design has 80 locations spanning 22 states. In 2019, Wine & Design expanded to five new markets in four states including Boise, Idaho; Madison; Wisconsin; Warner Robins, Georgia; and Madison and Montgomery, Alabama. These numbers point to both the brand’s rapid growth and the untapped market availability for prospective franchisees to choose from.
The Wine & Design brand features a 10-year track record of success and celebrates and fosters female entrepreneurship—a perfect opportunity for prospective franchisees to get in on the
action.
5. Growing popularity of experiential segment
More and more, consumers want a tailored experience—which makes now a opportune time to become a Wine & Design franchisee. Many communities around the country lack diverse entertainment options that also provide consumers with a unique social experience. “We don’t just sell art classes; we sell experiences,” said franchisee Yvonne Alexander. “We want to provide people with a place that allows time to laugh, create and have a great time.”
Start-up costs for a Wine & Design franchise range from $69,950 to $221,200, including a $25,000 franchise fee. For more information about franchising with Wine & Design, visit www.wineanddesign.com/franchise/.
By: Taylor Karg
1851 – No Limit Agency
