Since its founding in 2010, Wine & Design has been providing a place for family, friends and work teams to gather for a guided painting session and a glass of their favorite wine. With more than 70 locations spanning 20 states, Wine & Design scored major industry recognition when it was featured on Shark Tank in 2017 and has since become the premier paint-and-sip franchise.<\/p>\n
Wine & Design has been able to establish itself as the standout brand in the paint-and-sip segment thanks to its multiple points of differentiation. These include a diverse consumer offering, opportunities for multiple revenue streams, strong corporate support, room for national expansion and the growing popularity of experiential franchises. These factors have all contributed to Wine & Design\u2019s position as a top player in the industry\u2014a player that shows no signs of slowing down in terms of growth momentum and success.<\/p>\n
Below are five reasons why those looking to invest in a premier experiential franchise concept should consider Wine & Design.<\/p>\n
1. Diverse consumer offering
\nThere is never a dull moment when guests visit a Wine & Design location\u2014and not just because of the wine. They have the option to develop a customized project or choose from Wine & Design\u2019s collection of over 5,000 different paintings. From baby showers, to bachelorette parties, birthday parties, business team building, girls\u2019 nights out and more, Wine & Design features a
\ndiverse consumer offering that is unparalleled in the industry. \u201cOur mission is to create the most fun art experience for anyone wanting a fresh, surprising way to connect with the people in their lives,\u201d Franchise Sales Manager Sheri Hill said.<\/p>\n
2. Multiple revenue streams
\nThanks to its business model, which focuses on five distinct and branded divisions, Wine & Design\u2019s franchisees are able to enjoy multiple streams of revenue all under a single franchise fee. The five divisions include On Wheels, D.I.Y., Art Buzz Kids, Paint It Forward and Team Building. The five-division business model sets Wine & Design apart in the paint-and-sip segment: The majority of competitors charge additional fees and royalty structures for different areas of the business, but every Wine & Design franchisee has access to all five revenue streams at no additional cost.<\/p>\n
3. Strong corporate support
\nWine & Design offers exceptional initial and ongoing training opportunities\u2014all of which are also included in the initial franchise fees. New franchisees receive one-on-one, virtual training throughout the entire pre-opening process. Additionally, new franchisees attend four full days of training at the newly minted Wine & Design Home Office \/ Franchise Support Center in Raleigh, North Carolina, to help prepare them for the opening of their studio.<\/p>\n
The support Wine & Design provides its franchisees doesn\u2019t stop after the pre-opening process. In fact, franchisees are supported throughout the entire grand opening process thanks to an experienced corporate artist who comes in to teach a class, and to meet and train that location\u2019s artists. What\u2019s more, Wine & Design holds monthly franchise calls and encourages franchisees to
\ncommunicate with each other often to share knowledge and insight. Franchisee Yvonne Alexander, touts the support she\u2019s received from the Wine & Design corporate team via one-on- one phone calls and emails: \u201cThey are extremely responsive and help with whatever is necessary.\u201d<\/p>\n
\u201cWith Wine & Design, franchisees are equipped with the support necessary to build and own a successful business,\u201d Hill said.<\/p>\n
4. Room for national expansion
\nCurrently, Wine & Design has 80 locations spanning 22 states. In 2019, Wine & Design expanded to five new markets in four states including Boise, Idaho; Madison; Wisconsin; Warner Robins, Georgia; and Madison and Montgomery, Alabama. These numbers point to both the brand\u2019s rapid growth and the untapped market availability for prospective franchisees to choose from.<\/p>\n
The Wine & Design brand features a 10-year track record of success and celebrates and fosters female entrepreneurship\u2014a perfect opportunity for prospective franchisees to get in on the
\naction.<\/p>\n
5. Growing popularity of experiential segment
\nMore and more, consumers want a tailored experience\u2014which makes now a opportune time to become a Wine & Design franchisee. Many communities around the country lack diverse entertainment options that also provide consumers with a unique social experience. \u201cWe don\u2019t just sell art classes; we sell experiences,\u201d said franchisee Yvonne Alexander. \u201cWe want to provide people with a place that allows time to laugh, create and have a great time.\u201d<\/p>\n
Start-up costs for a Wine & Design franchise range from $69,950 to $221,200, including a $25,000 franchise fee. For more information about franchising with Wine & Design, visit www.wineanddesign.com\/franchise\/<\/a>.<\/p>\n By: Taylor Karg<\/p>\n 1851 – No Limit Agency<\/p>\n","protected":false},"excerpt":{"rendered":" Since its founding in 2010, Wine & Design has been providing a place for family, friends and work teams to gather for a guided painting session and a glass of their favorite wine. With more than 70 locations spanning 20 states, Wine & Design scored major industry recognition when it was featured on Shark Tank … <\/p>\n