{"id":3196,"date":"2020-07-30T07:27:56","date_gmt":"2020-07-30T14:27:56","guid":{"rendered":"https:\/\/www.wineanddesign.com\/asheville-nc\/how-wine-design-franchisee-anita-lopez-wins-over-customers-through-community-involvement-varied-class-offerings-and-excellent-customer-service\/"},"modified":"2020-07-30T07:37:22","modified_gmt":"2020-07-30T14:37:22","slug":"how-wine-design-franchisee-anita-lopez-wins-over-customers-through-community-involvement-varied-class-offerings-and-excellent-customer-service","status":"publish","type":"post","link":"https:\/\/www.wineanddesign.com\/asheville-nc\/how-wine-design-franchisee-anita-lopez-wins-over-customers-through-community-involvement-varied-class-offerings-and-excellent-customer-service\/","title":{"rendered":"How Wine & Design Franchisee Anita Lopez Wins Over Customers Through Community Involvement, Varied Class Offerings and Excellent Customer Service"},"content":{"rendered":"
Whether you\u2019re looking to host a fun family outing, company team building project or a boozy bachelorette party, paint-and-sip franchise Wine & Design has it all. For franchisee Anita Lopez of Queen Creek, Arizona, the brand\u2019s multitude of customizable class offerings have been key to making a name for herself in her local community. Wine & Design founder and entrepreneur Harriet Mills built the brand with a mission to provide unparalleled customer service, a foundation that has resulted in studios becoming home to much more than just another excuse to have a drink with the girls, but communities in and of themselves.<\/p>\n
In addition to traditional paint-and-sip classes, Lopez\u2019s location offers a wide array of services that can be adaptable to almost any outing. \u201cWe offer instructor-led classes and parties for both adults and kids, as well as open studios and pop-up classes,\u201d said Lopez, who recently expanded her studio\u2019s classes to include a new tier of fun\u2014D.I.Y. painting classes with wood, stencils, wine glasses and more. \u201cPretty much anything that can be painted on, we will paint on it!\u201d<\/p>\n
\u201cThere is a huge community aspect with Wine & Design,\u201d said Lopez, whose own mother and 18- year-old son help out around the business. \u201cWe\u2019ve created a space that is not only very much family-oriented and family-run, but that also partners with schools and organizations in the area.\u201d Lopez\u2019s location works with the Queen Creek and J.O. Combs Unified School Districts to offer
\nprogramming for children and camps during the summer through the brand\u2019s Art Buzz Kids division. Lopez also partners with locally-based corporations for offsite events, as well as notable local institutions like the renowned Queen Creek Olive Mill.<\/p>\n
In addition to the diverse selection of classes, Lopez says that what draws customers back to Wine & Design is customer engagement. \u201cWe have a lot of fun and it\u2019s a very relaxing atmosphere,\u201d said Lopez. \u201cCustomers love that our instructors are relaxed and encourage creativity. We just want to make it a fun environment for everyone.\u201d<\/p>\n
Lopez often sees groups of repeat customers from local businesses\u2014such as the Banner Ironwood Hospital and the Old Ellsworth Brewery\u2014coming back again and again to have a fun, creative time at her store. \u201cWe work as much as we can with our regulars to get integrated into the community, make them feel at home and participate in local events,\u201d said Lopez.<\/p>\n
As far as the future of her store is concerned, Lopez is most excited about continuing her location\u2019s history of unparalleled customer service and building out class offerings, including the newly introduced D.I.Y. division. \u201cIt\u2019s really more of a \u2018design-it-yourself\u2019 program,\u201d said Lopez. \u201cUnlike some other franchises, where you have to go in and build something from scratch, we
\noffer decorative items like wooden palettes pre-made. It\u2019s great for people of any skill level. Their focus is on the design of the pieces, making it their own and having a good time.\u201d<\/p>\n
The startup costs for a Wine & Design franchise range from $69,950 to $221,200. The franchise fee is $25,000. To learn more about franchising with Wine & Design, visit www.wineanddesign.com\/franchise<\/a><\/p>\n By: Allison Stone<\/p>\n 1851 – No Limit Agency<\/p>\n","protected":false},"excerpt":{"rendered":" Whether you\u2019re looking to host a fun family outing, company team building project or a boozy bachelorette party, paint-and-sip franchise Wine & Design has it all. For franchisee Anita Lopez of Queen Creek, Arizona, the brand\u2019s multitude of customizable class offerings have been key to making a name for herself in her local community. Wine … <\/p>\n